It started at The Windmill—with a small table, a few designs, and a deep love for the Finger Lakes. Not just one lake, but all 11 of them. No big plan. Just a feeling that our region—its towns, its water, its people—deserved to be celebrated in a way that felt real.

Week after week, I watched locals and visitors walk through the market looking for something that truly represented the Finger Lakes. Not mass-produced souvenirs. Not generic décor. Something authentic. Something that felt like home.

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So I kept creating.

People connected instantly—to the nostalgia, the scenes, the humor, and the heart behind every piece. What began as a few designs at The Windmill quickly grew into something much bigger than I ever expected.

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Today, it’s a Finger Lakes–rooted brand inspired by all 11 lakes, the small towns that surround them, and the stories that live along their shores. Every piece is created locally, with local hands, local heart, and a deep respect for the region that raised us.

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This isn’t just art to me.
It’s community.
It’s pride.
It’s the Finger Lakes—made by someone who lives it, loves it, and calls it home.